Lattice for art directors
Lattice is a canvas where art directors build a campaign direction from references, comps, film stills, type, and treatment notes, then present it to a client or team without moving everything into a deck. Drop material in as you find it, let Lattice group it into frames and draw the connections, and share one read-only link that opens on any device.
Open a board- The treatment is a document, the references are a folder, and the storyboard is somewhere else, so the client never sees the thinking whole.
- Every review means rebuilding the same frames in a deck so the agency can approve them.
- Feedback comes back as 'more like the second one', and there is no second one on screen to point at.
Start with a wall, not a document
A direction begins on a wall: film stills, editorial tears, a competitor's last campaign, a type specimen, a paragraph of the treatment, a reel you keep coming back to. Lattice is that wall without the pins. Drop the images. Paste a video link and it unfurls into a card that plays in place. Record a voice note after the creative call and the transcript sits beside it. Clip references from the browser with the web clipper. The board is infinite and free-form, so two or three directions can sit side by side at full size, which is how a room compares them anyway. The campaign planner template lays down goals, audience, creative assets, and timeline if you want a frame to start from. Alignment can wait.
Let the direction surface, then sharpen it
Sixty stills on a wall are a feeling, not a direction. Ask Lattice to organize and it makes the first cut, sorting the stills by tone and treatment, gathering the type specimens and the palette pulls into frames of their own, and threading a line between the references that share a sensibility. Now edit like an art director. Rename the frames to the directions you're actually proposing, drag stills between them until each one holds only what belongs, and draw over a comp to show the crop, the eyeline, the type lockup. Tag by direction and filter to show only the second one, so when the client says 'more like that' there's a that on screen. For motion, the storyboard template sets out three acts to sequence frames into. The Anthem showcase board on this site, built for a fictional brand, shows the finished shape: one claim, nine photographs on a grid, the palette and type, then the film.
Walk the room through it
The review is a room, or a call with the client's team on a grid of faces. Presentation mode drops the interface and gives you the board one frame at a time on the big screen: the claim, then the evidence, then the system, in the order you'd argue it. After the room, turn on link sharing and send the board up the chain. The person who has to sign off opens it on a phone in a browser, no account, and sees the same frames in the same order. The notes come back. Change the frame they're about, and the link they already have is the revised direction; the approved board and your working board are one thing. When the agency needs something for the file, export to PDF, or SVG for a comp that has to go into another layout.
Questions
- Can I present the direction full-screen?
- Yes. Presentation mode takes the board full-screen and steps through it frame by frame in the order you set.
- Can a client view the board without an account?
- No account required. Once link sharing is on, the board opens read-only in any browser for the client and anyone they forward it to.
- Can I storyboard motion work?
- Yes. The storyboard template gives you three acts to sequence frames into, and video cards play in place on the board.
- Does Lattice replace the agency deck?
- No. It replaces the step where the moodboard gets rebuilt as a deck. Present the board itself, or export it to PDF when a deck is required.
- Is it free?
- Yes. Free during public beta, no card. The Studio tier is announced and waitlisted; you can't buy it yet.